The platform is rolling out a new feature that permits them to reduce the amount of artificial intelligence-produced videos appearing in their streams. This move comes as the platform disclosed that it currently hosts over 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global launch. This shift aligns with a increase in AI content, fueled by new video-generation tools.
AI Proliferation Online
Studies have shown that almost one in 10 of the quickest rising channels on a popular video site only show AI-generated videos. A significant portion of this content is considered low-quality AI content, a phrase for substandard, factory-style content that is often illogical or dreamlike.
Based on user feedback that numerous viewers appreciate content produced via AI tools, ranging from digital art to science explainers, and we aim to provide users the option to see more or less of that, according to their own preferences,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are now 1.3 billion videos on its service identified as made with AI. In total, more than 100 m videos are submitted to the platform each day, making AI content a minor part of its total content library.
Customizing Your Feed
Users will be able to decrease or raise the amount of AI content they view by opening the topic control option in the platform and picking the AI content topic. Additional categories that are already be controlled under the setting cover news, clothing, cosmetics, and movement.
Content Labeling and Policies
Its rules require creators to tag convincing AI-generated content, and it prohibits harmful AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the app will from now on add an artificially created watermark to content created with its built-in AI features, or flagged by an collaborative effort for recognizing content made by AI. This step is designed to stop users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is additionally establishing a $2m educational fund for experts and organizations to produce educational content about ethical AI use. This project will benefit charitable organizations focused on teaching coding and technology.
Moderation Strategy
TikTok has justified its moderation strategy, amid debate over intentions to lay off a large number of safety staff in the United Kingdom. The company is set to cut a significant number of roles in its content moderation team in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official stated that staff-based oversight would continue to be important, but AI can shield workers by filtering out the most harmful content prior to it is viewed by staff. The company reported a significant reduction in shocking and graphic content seen by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
